About me!
I am a UK based UGC creator who has been in digital marketing, content creation and social media for 5+ years. I have an extensive understanding of both the creative side and business side of content marketing. I can bring that expertise into every brand i work for!
Firstly what is UGC & why are brands using it?
UGC stands for user-generated content, which has become an incredibly popular marketing tool for brands lately. As opposed to ads with paid actors, UGC is created by everyday people, real users, in the form of reviews, photos, or videos.
In these pieces of content, people talk about and review certain products or services, doing it on their own terms, and producing it themselves.
In the case of UGC creators, the brand only gets the content and posts it on its own profile. While they’re only reaching their own audience, the content can feel more authentic in a world where people are losing trust in influencers.